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K2 Snowboards is a snowboard and snowboard accessories brand founded by Bill and Don Kirchner in 1987. It is a subbrand of K2 Sports, which was founded in 1962. by the Kirchner brothers in Washington (USA). K2 Snowboards was the first snowboard brand in the world to release a women's model 'Alliance'. The rich tradition of the brand and its high position in the world of winter sports provides the highest quality equipment, clothing and accessories combining trendy technologies with comfort.