Santa Cruz Week!
10% off on the entire brand
from 8 to 14.09.2025
Santa Cruz is the essence of skate spirit – from legendary graphics like “Screaming Hand” to fresh collections that combine street style with courage and freedom.
For one week, the entire Santa Cruz collection – including already discounted products – with an extra -10% off. Just add them to your cart and the price will drop automatically.
Step into the world of Santa Cruz and feel the vibe of a brand that has been driving the skate scene since 1973. A classic that never goes out of style – now in your own way.
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THE HISTORY OF SANTA CRUZ
Santa Cruz is one of those brands that doesn’t just sell skateboards and apparel – it creates an entire culture.
The story begins in 1973 in California, when three friends – Richard Novak, Doug Haut and Jay Shuirman – decided to do more than just ride their boards. They started producing their own skateboards and named them after their city: Santa Cruz.
What set the brand apart from the start was its character. At a time when skateboarding was just taking off, Santa Cruz built a reputation as rebels and pioneers. Their decks were solid, innovative and bold. They were among the first to release boards with graphics that became pop culture icons – the most famous example being the “Screaming Hand” by Jim Phillips in 1985. Today it’s not just a logo, but a symbol of the entire skate scene.
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Santa Cruz has always been close to the streets and the people who live skateboarding. From empty pools in California to city spots all over the world – their boards and apparel have been with everyone who wanted to feel freedom and adrenaline. The brand never limited itself to skate – it entered streetwear, collaborated with artists, and even with pop culture giants like Marvel and The Simpsons. Thanks to this, Santa Cruz connects generations – from old-school skaters to kids landing their first ollie.
Today, Santa Cruz is one of the oldest still-operating skateboard companies in the world. But instead of being just a “legend,” it keeps its finger on the pulse, creating fresh designs, collections and decks that impress with both style and quality.
This is not just a brand. It’s a story of passion, courage and freedom that has continued for over 50 years – and you can be a part of it.
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