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The Ace Trucks brand was founded in 2007 by Joey Tershay and Steve "Shrewgy" Ruge. The company's mission was to create the best trucks in the world. This turned out to be simple by definition and a little more difficult in execution. Nevertheless, the company endured the hard times and after 10 years, in 2017 Joey Pulsifer was welcomed as the third partner introducing innovative concepts to improve the durability and functionality of ACE trucks. The breakthrough came in April 2021, when Ace released the AF1 trucks, which have received acclaim from skaters around the world solidifying the brand's position as one of the most sought-after in the world, and the AF1s themselves an iconic 'must have' for any skater.