Levi's is a brand created in 1853 in San Francisco by a German migrant Levi Strauss. At first it was famous for its mass production of denim overalls for construction workers building the Panama Canal. They were the first company in the world to use metal rivets in places prone to tear which resulted in great popularity of their trousers among blue collar workers. Since then Levi's popularity only grew. The company created the first blue jeans for women, only to become the icon of pop-culture in the 70s. Levi's Skateboarding series combines all the best features in the company’s history. Exceptional durability of trousers, jackets, T-shirts and sweatshirts as well as timeless appearance. The flagship model of the Skateboarding series is the eternal Levis 511 slim.