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The history of the Hype brand is one of the most inspiring across the whole clothing industry. It all started in 2011. Two friends, Aidy Lenox and Liam Green, were on holiday and while waiting for their first academic year to begin they decided to do something with their time. The boys, 17-year-old at the time, had only 400 pounds in their pockets and heads full of ideas, yet they decided to create a clothing brand. First, they created T-shirts with funny images of Einstein, Marilyn Monroe and Elvis Presley, and... lighters with witty and catchy slogans. They were surprised to see all their products sold in just a few hours. At present, Hype is one of the biggest British streetwear brands and is easily recognizable thanks to extremely colourful and spectacular imprints as well as floral, cosmic and animal motifs.