Champion brand was created on the initiative of Feinbloom brothers who founded a family company in 1919. In 1920s, the brand established its first cooperation with a Michigan university team. Thanks to the outstanding quality and the brothers’ love for sport, Champion has supported hundreds of sportspeople over the years. The greatest success of the brand was the acquisition of exclusive rights to manufacture apparel for all NBA teams. In late 1930s, Champion patented a Reverse Weave technology, characterized by reverse fabric weave. Thanks to that, Reverse Weave apparel does not shrink when washing, is easy to clean and highly durable. The products with the reverse weave technology represent primarily Heritage collection which, because of its specific properties, is addressed to the most demanding people.