Birkenstock Week!

-10% off the entire brand
from 11.05 to 17.05.2026

Birkenstock is all about comfort you can feel from the very first step – iconic sandals, carefully crafted footbeds, and a style that works with everything: from laid-back city fits to vacation vibes.
For one week, the entire Birkenstock collection – including already discounted products – gets an extra 10% off. Add your favorites to the cart and the discount will apply automatically.
Step into Birkenstock and give your feet a little luxury – whether you're heading into the city or just grabbing a coffee around the corner.
 

Shop all Birkenstock products →

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THE STORY OF BIRKENSTOCK

Birkenstock is a brand whose story started much earlier than most people would expect. Back in 1774, the first shoemaker with the Birkenstock name was officially registered in Germany — and from that moment on, everything revolved around one thing: foot comfort.

The real breakthrough came at the end of the 19th century, when Konrad Birkenstock developed one of the first anatomically shaped footbeds. At a time when most footwear was flat and uncomfortable, his idea felt revolutionary. Instead of forcing the foot to adapt to the shoe, Birkenstock did the opposite — the shoe was designed to match the natural shape of the foot.

The brand truly entered the mainstream in the 1960s, when its sandals started gaining popularity in the United States, especially among communities focused on healthy living. At first, they were associated more with functionality than fashion, but that authenticity quickly became their biggest strength.

Over time, Birkenstock became much more than just a “comfortable choice” and turned into a full-on streetwear and high fashion staple. Collaborations with top designers, appearances on global runways, and a strong presence in pop culture pushed iconic models like Arizona and Boston straight into the fashion mainstream.

Today, Birkenstock is a global brand with hundreds of stores and retail locations around the world — from Europe and the US to Asia. Millions of people wear their shoes, and the brand itself has become a symbol of premium comfort. At the same time, the company continues to expand its own production facilities and remains one of Germany’s largest footwear manufacturers, combining global scale with craftsmanship quality.

The result? A brand that started with orthopedic insoles now stands alongside some of the biggest names in fashion and lifestyle — while still doing things entirely its own way.

Shop all Birkenstock products →