The New Era Cap Company, located in Buffalo, New York, is an American headwear manufacturer. Founded in 1920 by German immigrant Ehrhardt Koch, it has became the leading headwear manufacturer and creator of New Era Apparel, bringing to market products that transcend time, culture, sport and fashion.
New Era manufactures hats for MLB baseball league, but in their offer there are also caps with the logo of the most popular teams of NBA, NHL, NCAA. In addition to the collection of 59Fifty, New Era offers also caps 49Forty, 39Thirty, 29Twenty, and Capture the Flag, and these collections differ in some details (number of panels, profiles, a method of adjustment etc.). Finally, New Era produces caps for many clothing companies and artists. The company is offering both flat caps (which became the hallmark of artists primarily associated with the culture of hip-hop), as well as snapbacks and winter and sport models.