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The idea for Happy Socks was born in 2008 in Stockholm. The company was created by two friends, Mikael Söderlind and Viktor Tell. They wanted to change an ordinary piece of clothing, namely a sock, into something which is colourful and makes people smile. In 2014, after launching Happy Socks Underwear collection the brand’s popularity was booming and it is currently available in over 50 countries worldwide. All Happy Socks products are made of highest quality cotton and elastane mix which makes them a pure joy to wear.