LRG, Lifted Research Group, is the American brand dedicated mostly to street culture enthusiasts.
The company was established in 1999 in Orange County in California by Jonas Bevacqua and Robert Wright.
Since the beginning LRG has been focused on people with passion - it actively supports them and calls itself the ‘support group’ for underground culture.
The company’s motto is “underground inventive, overground effective.”
At present, LRG cooperates with artists from across the globe, has its own skateboarding team and collaborates with companies like:
Casio, Oakley, Es or even Suzuki.