Like skateboarding itself, Emerica defies convention. In doing so, the brand has established a legacy of bold innovation that has changed the face of modern skateboarding. Since 1996, Emerica has provided no-nonsense skaters everywhere with the toughest and most functional skateboarding footwear and apparel available. Designed by skateboarders for skateboarding, Emerica products are created to withstand serious skateboarding abuse. Emerica is 100% pure skateboarding. Stay Gold Mother F#cker!!