K1x is the American-German clothing manufacturer who made a market début in 1993. The inspiration for creating the brand were hip-hop and basketball, thus one of the K1x's promotional slogans is ‘Basketball is Hip Hop’. Everything started from the limited edition collection of T-shirts ‘WE RULE YOU SUCK’ which were sold out in no time. Then came the time for the first model of sneakers called ‘Chiefglider’ which was so well received among sneakerheads that over 20 variations of the model were created. At present, K1x-Nation of Hoop is the brand sold in over 25 countries across the world and one of the favourite one among basketball fans.